Case Study - Lotus Floral Designs

Lotus Floral Designs creates ephemeral art using amazing flowers and exotic greens. Their designs
have attracted a lot of attention in the New England wedding market.

What they needed
When owner/designer Mary Trombley approached us, Lotus was just a dream. She had a love of
flowers and an eye for design but needed help defining her brand and developing a marketing plan.

What we did
CharmLab worked with Lotus Floral Designs from its creation. Initially, we brainstormed with Mary
to develop a name and brand for her business. Then CharmLab created a logo system, business
cards, online ads, a website, social media pages, and collaborated on marketing strategies and
promotions. We continue to work with Lotus Floral Designs on further website upgrades, social
media content management and future promotions.

The Result
Since its inception, Lotus has seen exponential growth in their business, including Shelley and
Ken as one of their first customers. Lotus continues to amaze its customers with beautiful organic
designs and CharmLab continues to amaze Mary with our ideas and charm.

“My new website is so awesome, Lotus was contacted by New Hampshire’s premier couture wedding
planner who approached Lotus for future business propositions.”

Charms Provided
Brand Identity
Design
Content Development
Social Media Development
Marketing Strategy
Event Promotion