Case Study - Viking Propane Co.
Case Study - Viking Propane Co.
What they needed
John and Art came to CharmLab looking for a website to get them in the mix online. With big competitors like Dead River and Eastern, Viking Propane Co. needed a web presence that helped them compete with these bigger entities when people were searching for Propane Delivery.
What we did
With a focus on local, friendly customer service we helped Viking tell the story of their brand by positioning them as a better choice than a big propane company. We have all their staff on the website to show who you will be working with any time, not just a nameless faceless staff but the very people that will help you.
We also built into the site all of their radio ads from 96.5, The Mill out of Manchester. This was another great way to show how friendly and approachable the Viking staff is.
Finally, by adding a new client offer of $100, we built a landing page to capture new business for them.
Moving forward with Viking, CharmLab will help them build their Facebook following and use social media to drive traffic to thier website with blog postings and new radio ads.
The Result
By creating a custom WordPress theme, we designed a website that is fun, and friendly to use - with strong patriotic themed visuals to tell the story of a multi-generation American company that provides great service.
Charms Provided
Brand Identity
Custom Theme Design
Content Development
Marketing Strategy
Event Promotion
WordPress
Facebook set up and training